The Adee's Caramel Bars Story

I'd like to tell you how Adee's business on caramel bars came about. My wife Adee, was a former bank employee who resigned back in 1999. Having a lot of free time to spend, she decided to study baking from one of the better baking schools in the country. We started investing in baking supplies and equipments which reached an incredible 6-figure amount.

Using a vintage 1960's Magic Chef oven, which we bought from my mother's friend, we started baking brownies, chocolate chip cookies and pound cakes in our rented 2 storey apartment in Pasig City. Our apartment was at the end of the compound so we used the corridor as our kitchen and the neighbors would always love the smell of our apartment every time we baked these goodies. There's the buttery smell of pound cakes, the smell of vanilla in the chiffon cakes, the chocolatey smell of brownies and cookies (hmmmm yummy!) and the aromatic smell of her food for the gods (her flagship and best selling product then). We also started making cheesecakes, chocolate cakes, character cakes, sans rivals, chocolate mousse, etc. Our first clients were our relatives and friends...then our neighbors (who couldn't resist)...Later, we joined bazaars all over the city. The internet was not as easily accessible at that time so news of our products mostly spread thru word and taste of mouth.

But before the business could take-off, news of our apartment being sold and up for demolition led us to focus on building our own home. For the next two years we focused on building our house and the baking business was inadvertently shelved. Time also caused us to lose contact with our client base as many clients have either moved or migrated to other countries, changed cellphones, changed jobs, etc.

Now, with renewed interest and the accessibility and speed of the internet, the playing field has been levelled and small, authentic, non-commercialized, home-made baked products can be offered to discerning clients with greater ease. Multiply.com has made all these possible -by making high quality products feasible to sell with the least possible cost to the consumer. With this, our hope has been renewed that we can offer our delicious home-baked goodies to a wider market at very reasonable prices.

I pray and ask God to bless us in this endeavor, that we may meet new friends along the way and that we could bless others as well.